Water Words That Work (with communication expert Eric Eckl)

October 25, 2012

The Coastal Georgia Center (Savannah, GA)

For those of us in the environmental field, motivating action can be a challenge! Eric Eckl’s methods will help you create and
deliver messages that reach your target audience and inspire them to action. This training is scheduled for Thursday and Friday, October 25 and 26. Registration opens in September. What to expect on Thursday Oct. 25: Water Words 1: Reconnect with the perspective that regular citizens have on the
environment, and discover the secret of what motivates them to take action. Water Words 2: Master steps 1 through 4 of the Environmental Message Method. Combat Communications: Conservation and controversy go hand in hand. Learn how
to hone your messaging skills. What to expect on Friday Oct. 26: More Than a Message 1: Learn to take aim at target audiences by selecting the right message delivery tool. More Than a Message 2: Learn the lifecycle of a message out in the wild — and how to predict and measure the number of people who notice and respond. More Than a Message 3 OR Social Skills of Social Media. Take the survey and help
us choose! http://www.surveymonkey.com/s/WWTW_Options